Work and Volunteer Experience


Profile

As a high energy and idea-oriented communications professional, Marcy’s objectives include utilizing strategic communications and public relations skills developed through experience and education to make a difference in stimulating environments that provide opportunities for continued learning and new experiences. A fast learner, who is continually focusing on leadership and professional development, welcomes challenges and is committed to developing and executing outcome-focused communications strategies.

Communications Coordinator – Social Media

Toronto District School Board

November 2016-Present

As the social media lead reporting to the Chief Spokesperson for the Toronto District School Board, I currently manage all of the TDSB official accounts as a member of the Communications and Public Affairs team. Working specifically on the Media Relations and Issues Management team, I help to create key messages, support any media requests, handle media monitoring and work with the communications team to develop communication strategies for the Toronto District School Board.

Marketing Communications and Events Coordinator

York University

October 2014-Present

Responsible for the development and execution of strategic communications plans, including events and initiatives that help to promote York University`s business operations. This includes conceptualizing, developing, coordinating and integrating communication and special events with internal and external stakeholders. I am also responsible for developing content, managing and proactively monitoring the business operations media and social media strategy through relevant channels and platforms.

Social Media and PR Consultant

Dark Horse Estate Winery
September 2016-Present

Managing the Dark Horse Estate Winery social media accounts, I am responsible for building the Dark Horse Estate digital presence. I also assist with the PR efforts including any media relations inquiries, creating key messages, marketing and events, and building brand awareness.

Social Media and Web Content Freelancer

GoDay Inc. 

October 2015-Present

Utilizing strategic insight to develop social media and web-based content plans based on GoDay business and marketing objectives. I also monitor the latest trends in social media, including advertising formats, channels, and technologies in order to improve campaign performance and provide recommendations on how GoDay can best leverage new digital tools and services.

Freelance Contributor

TalentEgg
Content Contributor
October 2015-February 2016

Ten Thousand Coffees
Content Contributor
March  2015-Present

Indie 88 Radio Station
Content Contributor
February  2015-July 2015

Public Relations Society of America (PRSA)
Content Contributor
January  2015-April 2015

Account Coordinator

Argyle Public Relationships

May 2014-October 2014

At Argyle, I supported multiple projects from conception to completion simultaneously and contributed to client correspondence; anticipated challenges, troubleshot problems, proposed solutions, offered client counsel, oversaw quality of work, and ensured deadline and budget adherence.

Public Relations Assistant

Tandia Cooperative Banking 

September 2013-April 2014

Hired on as the Public Relations Assistant on a four-month contract to support credit union initiatives and develop a five-year strategic communications plan for the implementation for a new corporate social responsibility strategy for Tandia’s (formerly known as Prosperity ONE) amalgamation process.

Marketing Team Coordinator

Sheridan Students Union Inc.

September 2013-April 2014

Lead a team to execute numerous marketing strategies for thousands of students throughout Sheridan College. This included creating and executing ideas for exciting and memorable campaigns, events, and services on campus. Through developing and implementing marketing tactics to increase student awareness, numerous communications tools were utilized including social media marketing, digital marketing, event management, and customer service skills.

Associate Vice President: University Affairs

Wilfrid Laurier University Students’ Union

September 2012-May 2013

As the AVP: University Affairs, I managed student affairs for hundreds of volunteers and campaigns for the WLU community. I developed the University Affairs communication strategies and was contact for internal communication to and from the Students’ Union. By advocating on behalf of students, I was able to implement student awareness research projects and initiatives for submission to the University’s Board of Directors and Wilfrid Laurier administration. As a communications resource, I provided communications support to hundreds of volunteers of the University Affairs department.

Communications Assistant: Two Term Summer Student

Chamber of Commerce Brantford-Brant

July-August 2011/2012

For the summers of 2011 and 2012, I coordinated and managed communications projects for Chamber members and events. I worked on continuous research assignments and projects to further the Chambers involvement within the community, my job entailed assisting the enhancement of client relations through social media and event engagement.

PR and Social Media Volunteer

Social Media Week 

April 2016-June 2106

I volunteered at this years SMWiTO, hosted by Pinch Social. I helped to build media lists, reach out to influencers across Toronto and other media relations activities, along with during the events I did live social media coverage.

Communications Committee

Canadian Public Relations Society- Hamilton Chapter

April 2014-April 2015

Special Projects Volunteer

Oakville Hospital Foundation

September 2013-April 2014

I volunteered with the Oakville Hospital Foundation on numerous projects in preparation for the new Oakville Hospital that is being built and anticipated to open in December of 2015. Things I have helped work on include numerous communications tactics such as creating donor pitch packages and assisting with the research, planning and execution of their first Winter Fest event.

Student Representative

Canadian Public Relations Society- Hamilton Chapter

September 2013-April 2014

I acted as the liaison between the Board and Sheridan College peers to identify how student members can increase the value of student memberships and communicate CPRS initiatives. I also provided the Board with student perspective and ideas for involvement by developing and implementing student events hosted by the CPRS for learning outcomes, professional development, networking, and experience.

Media Relations Volunteer

Trek or Treat Night Trail Run

September 2013-October 2013

Secured local media coverage for the event to raise money for the Oakville Fareshare Food Bank.

Activities and Promotion Executive

Wilfrid Laurier University Students’ Union

September 2011-May 2013

I was a selected candidate to provided marketing, promotional, social media and event management skills to run successful events for the thousands of Wilfrid Laurier University students. Through different methods of implementation, creative communicative tactics were used to increase student awareness and attendance at events.

 

Honors and Awards


Top 30 Under 30

PR In Canada

I received PR In Canada’s Top 30 Under 30 Award for 2016.

Marketing Excellence Award

Marketing Excellence Award

One of my departments at York U were selected as the top recipient for the Marketing Excellence Award at NACCU 2016.

Leadership of Excellence

Sheridan Students Union Inc.

I received the Leadership of Excellence Award for the 2013-2014 academic year for my work with the Sheridan Students Union across three campuses and over 250 volunteers.

Award of Merit

Canadian Public Relations Society

I received the Award of Merit in the Media Relations Category for the CPRS Pinnacle Awards in 2014.

CPRS Mentorship Program

Canadian Public Relations Society

I was a selected candidate of the CPRS Hamilton Chapter’s Mentorship Program for 2013-2014, this program connects new professionals with experienced professionals in the communications field.

Education


University of Toronto, 2016

Digital Strategy and Communications Management

Continuing Education Certificate

Hootsuite University

Hootsuite Certified

Social Media Accreditation

Sheridan College, 2014

Corporate Communications and Public Relations

Ontario Post-Graduate Certificate

Wilfrid Laurier University, 2013

Communication Studies, minor in Global Studies

Honours Bachelor of Arts