As a high energy and idea-oriented communications professional, Marcy’s objectives include utilizing strategic communications and public relations skills developed through experience and education to make a difference in stimulating environments that provide opportunities for continued learning and new experiences. A fast learner, who is continually focusing on leadership and professional development, welcomes challenges and is committed to developing and executing outcome-focused communications strategies.
Communications Coordinator – Social Media
Toronto District School BoardNovember 2016-Present
As the social media lead reporting to the Chief Spokesperson for the Toronto District School Board, I currently manage all of the TDSB official accounts as a member of the Communications and Public Affairs team. Working specifically on the Media Relations and Issues Management team, I help to create key messages, support any media requests, handle media monitoring and work with the communications team to develop communication strategies for the Toronto District School Board.
Marketing Communications and Events Coordinator
York UniversityOctober 2014-Present
Responsible for the development and execution of strategic communications plans, including events and initiatives that help to promote York University`s business operations. This includes conceptualizing, developing, coordinating and integrating communication and special events with internal and external stakeholders. I am also responsible for developing content, managing and proactively monitoring the business operations media and social media strategy through relevant channels and platforms.
Social Media and PR Consultant
Dark Horse Estate Winery
Managing the Dark Horse Estate Winery social media accounts, I am responsible for building the Dark Horse Estate digital presence. I also assist with the PR efforts including any media relations inquiries, creating key messages, marketing and events, and building brand awareness.
Social Media and Web Content Freelancer
GoDay Inc.October 2015-Present
Utilizing strategic insight to develop social media and web-based content plans based on GoDay business and marketing objectives. I also monitor the latest trends in social media, including advertising formats, channels, and technologies in order to improve campaign performance and provide recommendations on how GoDay can best leverage new digital tools and services.
October 2015-February 2016
Ten Thousand Coffees
Indie 88 Radio Station
February 2015-July 2015
Public Relations Society of America (PRSA)
January 2015-April 2015
Argyle Public RelationshipsMay 2014-October 2014
At Argyle, I supported multiple projects from conception to completion simultaneously and contributed to client correspondence; anticipated challenges, troubleshot problems, proposed solutions, offered client counsel, oversaw quality of work, and ensured deadline and budget adherence.
Public Relations Assistant
Tandia Cooperative BankingSeptember 2013-April 2014
Hired on as the Public Relations Assistant on a four-month contract to support credit union initiatives and develop a five-year strategic communications plan for the implementation for a new corporate social responsibility strategy for Tandia’s (formerly known as Prosperity ONE) amalgamation process.
Marketing Team Coordinator
Sheridan Students Union Inc.September 2013-April 2014
Lead a team to execute numerous marketing strategies for thousands of students throughout Sheridan College. This included creating and executing ideas for exciting and memorable campaigns, events, and services on campus. Through developing and implementing marketing tactics to increase student awareness, numerous communications tools were utilized including social media marketing, digital marketing, event management, and customer service skills.
Associate Vice President: University Affairs
Wilfrid Laurier University Students’ UnionSeptember 2012-May 2013
As the AVP: University Affairs, I managed student affairs for hundreds of volunteers and campaigns for the WLU community. I developed the University Affairs communication strategies and was contact for internal communication to and from the Students’ Union. By advocating on behalf of students, I was able to implement student awareness research projects and initiatives for submission to the University’s Board of Directors and Wilfrid Laurier administration. As a communications resource, I provided communications support to hundreds of volunteers of the University Affairs department.
Communications Assistant: Two Term Summer Student
Chamber of Commerce Brantford-BrantJuly-August 2011/2012
For the summers of 2011 and 2012, I coordinated and managed communications projects for Chamber members and events. I worked on continuous research assignments and projects to further the Chambers involvement within the community, my job entailed assisting the enhancement of client relations through social media and event engagement.
PR and Social Media Volunteer
Social Media WeekApril 2016-June 2106
I volunteered at this years SMWiTO, hosted by Pinch Social. I helped to build media lists, reach out to influencers across Toronto and other media relations activities, along with during the events I did live social media coverage.
Canadian Public Relations Society- Hamilton ChapterApril 2014-April 2015
Special Projects Volunteer
Oakville Hospital FoundationSeptember 2013-April 2014
I volunteered with the Oakville Hospital Foundation on numerous projects in preparation for the new Oakville Hospital that is being built and anticipated to open in December of 2015. Things I have helped work on include numerous communications tactics such as creating donor pitch packages and assisting with the research, planning and execution of their first Winter Fest event.
Canadian Public Relations Society- Hamilton ChapterSeptember 2013-April 2014
I acted as the liaison between the Board and Sheridan College peers to identify how student members can increase the value of student memberships and communicate CPRS initiatives. I also provided the Board with student perspective and ideas for involvement by developing and implementing student events hosted by the CPRS for learning outcomes, professional development, networking, and experience.
Media Relations Volunteer
Trek or Treat Night Trail RunSeptember 2013-October 2013
Secured local media coverage for the event to raise money for the Oakville Fareshare Food Bank.
Activities and Promotion Executive
Wilfrid Laurier University Students’ UnionSeptember 2011-May 2013
I was a selected candidate to provided marketing, promotional, social media and event management skills to run successful events for the thousands of Wilfrid Laurier University students. Through different methods of implementation, creative communicative tactics were used to increase student awareness and attendance at events.
Honors and Awards
Top 30 Under 30
PR In Canada
I received PR In Canada’s Top 30 Under 30 Award for 2016.
Marketing Excellence Award
Marketing Excellence Award
One of my departments at York U were selected as the top recipient for the Marketing Excellence Award at NACCU 2016.
Leadership of Excellence
Sheridan Students Union Inc.
I received the Leadership of Excellence Award for the 2013-2014 academic year for my work with the Sheridan Students Union across three campuses and over 250 volunteers.
Award of Merit
Canadian Public Relations Society
I received the Award of Merit in the Media Relations Category for the CPRS Pinnacle Awards in 2014.
CPRS Mentorship Program
Canadian Public Relations Society
I was a selected candidate of the CPRS Hamilton Chapter’s Mentorship Program for 2013-2014, this program connects new professionals with experienced professionals in the communications field.
University of Toronto, 2016
Digital Strategy and Communications Management
Continuing Education Certificate
Social Media Accreditation
Sheridan College, 2014
Corporate Communications and Public Relations
Ontario Post-Graduate Certificate
Wilfrid Laurier University, 2013
Communication Studies, minor in Global Studies
Honours Bachelor of Arts