CMA Creative Conference

What happens when you put a bunch of like minded and passionate people in one room? You end up at the CMA Creative Conference.

The Canadian Marketing Association has recently undergone a revamp strategy with a focus on how it engages its members through professional development. On May 7, like-minded professionals throughout the Greater Toronto Area gathered to talk about the ever evolving ways marketing and the business communications sector as a whole is changing the way we think throughout the industry.

With guest and keynote speakers from forward thinking organizations such as Pixar, PayPal, The Second City, Google and Presidents Choice, CMA balanced out the rest of the conference with insight from some of Toronto’s marketing agency leaders including Araid Communications, Harbinger, and Weber Shandwick.

Conferences like CMA Creative give professionals the opportunity to engage with some of the industry’s best, gaining valuable insight and sparking ideas. Showcasing how creativity is not a expertise that should be contained in a box, CMA Creative focused on everything from the development process to the end results.

The closing keynote speaker was David Usher, who is commonly known for his musical talents, but in addition to a closing performance, David was there to showcase his entrepreneurial side of breaking down the fourth wall and giving attendees a signed copy of his best selling book, Let the Elephants Run.

With each presentation focusing on a few key learning’s, some of the insights from the conference are as follows:

“Brand experience, user experience and customer experience are all tied together – marketers need to understand this.”  – Mark Michaud, Senior Vice-President, Ariad Communications

“Viral is not a strategy”  – Gabe Verkade, Brand Activation Lead, Google

“Listening to understand, not listening to respond” – Tom Yorton, CEO, The Second City

With creativity and technology top of mind, the CMA rounded up some of the best in the industry to give an insider perspective and inspire those with the same interest and urge to be developing more in the marketing world.


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