Why It’s Time Brands Start Taking Social Media Seriously

Have you ever researched a company only to not find the information you’re looking for? This is a frustrating experience for any consumer. This includes your social media profiles, so…

What it’s like Living in the World of Influencer Marketing

In this day and age, sponsored posts and media influencers are everywhere, using their name and follower count to help promote brands and products. Some posts are way more obvious…

Six Skills Communications Professionals Are Expected To Have Knowledge Of Today

When it comes to defining a communications professional, there are many routes you can take. But as the communications sector continually grows, you skill set has to as well. And…

Instagram Vs. Snapchat

If you haven’t noticed that new feature on the top of your Instagram, you need to update your phone. Not only is it the first thing you see now, but…

How You Use The “Pink Lady” Emoji Will Never Be The Same Again

Luckily for me, I have some very smart Facebook friends. A friend from Wilfrid Laurier has just cracked the secret code behind your emoji keyboard, specifically how we all use…

The Best Chrome Extensions Every Freelancer Needs To Have

  Because I don’t know any other browser people use today, sorry Mozilla Firefox and Internet Explorer, but Google Chrome has changed the way we use the web. So when…

The Millennial Guide To Consuming Media Digitally

The Millennial Guide To Consuming Media Digitally I am not a personal fan of the term “millennial”, but I recently found a great infographic that shows the different mediums the…

Networking for New Professionals

  Networking. There are mixed feelings on how people feel about it, and as a new professional starting your career, it can come very naturally to some people and not…

Five Apps to Make Your Holiday Shopping Easier

With the holiday season right around the corner, there is always something that needs to get done. But as technology continues to develop, we are able to save time and…