Why It’s Time Brands Start Taking Social Media Seriously

Have you ever researched a company only to not find the information you’re looking for? This is a frustrating experience for any consumer. This includes your social media profiles, so…

Why I’m Picky When It Comes To Freelance Work

Over the last few years, I’ve been growing as a PR professional, and that now includes adding freelance work to my roster. And in this time I’ve been awarded with…

Top Five Freelance Career Questions I Get Asked

I’m very lucky that I love what I do for a living, which is why on top of my full-time job in the field I’ve worked very hard to launch…

Interview With Zack Teperman, Founder of ZTPR

I recently had the opportunity to chat with Zack Teperman, founder of ZTPR (Zack Teperman Public Relations), a celebrity Public Relations firm based in California. Born and raised in Thornhill,…

New Travel Deal Sites

Is it just me or does anyone else need a vacation? But finding travel deals can be a hassle with so many websites these days. Traveling is one of my…

Networking for New Professionals

  Networking. There are mixed feelings on how people feel about it, and as a new professional starting your career, it can come very naturally to some people and not…

How to Get Your Social Media Interview Ready

So you’ve recently graduated and now it’s time to brush up on your interview skills. It’s time to begin the job hunt and for you to make sure all your…

Six Things You Learn in the First Year of Your Career

The transition from being a student to a new professional can be an adjustment to say the least. So is still trying to figure out what you specifically want to…

CMA Creative Conference

What happens when you put a bunch of like minded and passionate people in one room? You end up at the CMA Creative Conference. The Canadian Marketing Association has recently…

Five Tips To Simplify Your “Social Life”

As new professionals, social media has grown into our everyday routines, used as a tool for both personal and professional use. With social media growing ever so rapidly, it is sometimes hard…