Why It’s Time Brands Start Taking Social Media Seriously

Have you ever researched a company only to not find the information you’re looking for? This is a frustrating experience for any consumer. This includes your social media profiles, so…

Why I’m Picky When It Comes To Freelance Work

Over the last few years, I’ve been growing as a PR professional, and that now includes adding freelance work to my roster. And in this time I’ve been awarded with…

What it’s like Living in the World of Influencer Marketing

In this day and age, sponsored posts and media influencers are everywhere, using their name and follower count to help promote brands and products. Some posts are way more obvious…

Six Skills Communications Professionals Are Expected To Have Knowledge Of Today

When it comes to defining a communications professional, there are many routes you can take. But as the communications sector continually grows, you skill set has to as well. And…

Top Five Freelance Career Questions I Get Asked

I’m very lucky that I love what I do for a living, which is why on top of my full-time job in the field I’ve worked very hard to launch…

My #FirstSevenJobs

When it comes to social media, you never know what is going to catch on and start trending. Most of the time it’s news related or big events that people…

Interview With Zack Teperman, Founder of ZTPR

I recently had the opportunity to chat with Zack Teperman, founder of ZTPR (Zack Teperman Public Relations), a celebrity Public Relations firm based in California. Born and raised in Thornhill,…

What To Look For In Company Culture

Company culture is becoming a very important factor in the workplace today. For how much time the average person spends at work in their life finding a career that you…

The Millennial Guide To Consuming Media Digitally

The Millennial Guide To Consuming Media Digitally I am not a personal fan of the term “millennial”, but I recently found a great infographic that shows the different mediums the…

Setting Professional Goals This New Year

With the New Year just around the corner, now is the perfect time to start thinking about what your New Year’s resolution will be. Everyone looks at New Year’s resolutions…