A Weekend In Sarnia, Ontario – Travel Review

When you think of Ontario’s Blue Coast, what comes to mind? I recently spent a weekend in Sarnia, Ontario where the water is bright blue, the beaches are endless, and…

When Dreams Come True: Mermaid School

When I was a little girl, I told everyone that I wanted to be a mermaid when I grow up. And thanks to AquaMermaid School, my dreams really did come…

Why It’s Time Brands Start Taking Social Media Seriously

Have you ever researched a company only to not find the information you’re looking for? This is a frustrating experience for any consumer. This includes your social media profiles, so…

A Weekend In Stratford, Ontario

As you can tell by this blog, I’m a big fan of small towns in Ontario and all they have to offer. When you hear about Stratford what’s the first…

Five Things To Do In Mont-Tremblant If You Don’t Ski

Winter activities can be tough if you don’t ski or snowboard. And it makes going places like Banff, Whistler, and Mont-Tremblant tricky to visit in the winter when one of…

Four Sassy Twitter Accounts That Are Winning Social Media

It’s more than just putting a tweet out there these days. Between being politically correct (or not if that’s your thing), inclusive and making sure you’re getting across your key…

Paris, Ontario – Travel Review

Not only is Paris, Ontario a place I call home but also has become one of Ontario’s small town discoveries. Perfect for a day trip or a weekend away, Paris has…

Why I’m Picky When It Comes To Freelance Work

Over the last few years, I’ve been growing as a PR professional, and that now includes adding freelance work to my roster. And in this time I’ve been awarded with…

What it’s like Living in the World of Influencer Marketing

In this day and age, sponsored posts and media influencers are everywhere, using their name and follower count to help promote brands and products. Some posts are way more obvious…

Six Skills Communications Professionals Are Expected To Have Knowledge Of Today

When it comes to defining a communications professional, there are many routes you can take. But as the communications sector continually grows, you skill set has to as well. And…