Why It’s Time Brands Start Taking Social Media Seriously

Have you ever researched a company only to not find the information you’re looking for? This is a frustrating experience for any consumer. This includes your social media profiles, so…

Four Sassy Twitter Accounts That Are Winning Social Media

It’s more than just putting a tweet out there these days. Between being politically correct (or not if that’s your thing), inclusive and making sure you’re getting across your key…

Why I’m Picky When It Comes To Freelance Work

Over the last few years, I’ve been growing as a PR professional, and that now includes adding freelance work to my roster. And in this time I’ve been awarded with…

Six Skills Communications Professionals Are Expected To Have Knowledge Of Today

When it comes to defining a communications professional, there are many routes you can take. But as the communications sector continually grows, you skill set has to as well. And…

Top Five Freelance Career Questions I Get Asked

I’m very lucky that I love what I do for a living, which is why on top of my full-time job in the field I’ve worked very hard to launch…

How You Use The “Pink Lady” Emoji Will Never Be The Same Again

Luckily for me, I have some very smart Facebook friends. A friend from Wilfrid Laurier has just cracked the secret code behind your emoji keyboard, specifically how we all use…

The Best Chrome Extensions Every Freelancer Needs To Have

  Because I don’t know any other browser people use today, sorry Mozilla Firefox and Internet Explorer, but Google Chrome has changed the way we use the web. So when…

Interview With Zack Teperman, Founder of ZTPR

I recently had the opportunity to chat with Zack Teperman, founder of ZTPR (Zack Teperman Public Relations), a celebrity Public Relations firm based in California. Born and raised in Thornhill,…

The Millennial Guide To Consuming Media Digitally

The Millennial Guide To Consuming Media Digitally I am not a personal fan of the term “millennial”, but I recently found a great infographic that shows the different mediums the…

Setting Professional Goals This New Year

With the New Year just around the corner, now is the perfect time to start thinking about what your New Year’s resolution will be. Everyone looks at New Year’s resolutions…